VERIZON 5G DOME
EXPERIENTIAL ACTIVATION
2023
+ THE ASK
Bring the power of 5G to the masses during the Super Bowl.
+ THE PROCESS
To showcase the future 5G and its impact on the NFL,We built create a unique interactive activation in Miami's Bayfront Park for Super Bowl LIV.
The experience mixed between live action dome content and a Unity app that synced across 50 phones at once. The app held multiple features including augmented reality, volumetric replay and a toggle-able 4k multi-camera array all feeding the narrative that 5G will bring you closer to the game than ever before.
+ THE RESULTS
+ 2.1 Billion Media Impressions
+ 145,000 Engagements
+ 7.97 Million Views via ESPN
+ Silver Ex Award
+ 2020 Ex Award from Event Marketer
