MCDONALD’S ALL AMERICAN GAMES
EXPERIENTIAL ACTIVATION
2022- 2024
+ THE ASK
Create a yearly game plan to drive ticket sales, influencer and performer strategy, and ultimately make McDonald’s All American a leader in the basketball space.
Over the course of 6 months, work with the client, sponsors (adidas, Powerade, Coca Cola, RMHC and Topps) , 7 agency partners to plan, execute and develop the McDonald’s All American Games
+ THE PROCESS
+ Produced show stopping halftime performances featuring A-list talent such as Lil Yachty, Don Toliver, BIA, and Lil Baby.
+ Drove ticket sales through engaging local influencers & media, custom content, paid support on ticket driving social efforts
+ Helped elevate the McDonald’s All American Games to a marquee sporting event showcasing the brand’s leaderly role within basketball for eight consecutive McDAAG’s.
+ Through Fan Fest, the 2 month 360 experiential approach, introduced talent and influencer tactics to increase the games reach amongst culture shapers.
+ THE RESULTS
+ 86% YoY growth in merch sales
+ 650% increase in VIP guest courtside talent appearances compared to 2022
+ The Chi-Town Takeover had over 2,000 consumers over 3 days that participated in the hoop inspired experience exceeding the goal of reaching 750 people total over 3 days.
