LIFE IS BEAUTIFUL MUSIC FESTIVAL
EXPERIENTIAL ACTIVATION
2023
Bring McDonald’s to festival fans at Life Is Beautiful and showcase the new Golden Access program to increase App Downloads and build fandom amongst Gen-Z music festival goers.
+ THE ASK
+ THE PROCESS
Developing the consumer experience to immerse fans in the art by bringing the world in which Kerwin has created “Frost Way” to life through four strategic pillars: entice, immerse, educate, and inspire.
+ THE RESULTS
+ Earned media coverage garnered a total number of 14 placements in national outlets, with approximately 1,455,751,482 impressions. All coverage included a mention of ‘Golden Access,’ further strengthening our message pull through.
+ Estimated # Overall Social Impressions from Influencers: 500k - 750k Total Impressions
+ At Life Is Beautiful, McDonalds’ Golden Access elevated 3,555 festival-goers’ experiences by upgrading their festival access with VIP Suite Tickets, Front Row Seats, Exclusive Events, Merch, Arch Cards, three-Day VIP All-Inclusive Tickets, Regular VIP+ Tickets, and more!
+ Lucky fans who downloaded the McDonald’s app won the chance to meet Coi Leray at the McDonald’s Golden Access VIP Suite at Life Is Beautiful. Fans received all-access treatment including the best view of the stage at the festival and fan-favorite McDonald’s menu items.
