KERWIN FROST: THE FROSTWAY EXPERIENCE
EXPERIENTIAL ACTIVATION
2023
Leverage the cultural tentpole moment that is Art Basel Miami to create buzz around the launch of the McDonald’s Kerwin Frost Box and collectibles through a curated artistic experience.
+ THE ASK
Developing the consumer experience to immerse fans in the art by bringing the world in which Kerwin has created “Frost Way” to life through four strategic pillars: entice, immerse, educate, and inspire.
+ THE PROCESS
+ ENTICE
Entice consumers into Kerwin’s World by stepping into the Kerwin Frost Box.
Immerse consumers into the “Frost World” through an immersive storytelling intro video by Kerwin himself to set the tone, intention, and experience goal.
+ IMMERSE
Educate consumers to learn about each McNugget buddy and identify with one through their unique personality, accessories, and looks.
+ EDUCATE
Inspire consumers to create artwork through the lens of Kerwin Frost’s World & unique characters through experiential touch-points and exclusive merch while creating brand affinity through sampling moments around the Frost Box
+ INSPIRE
+ THE RESULTS
+ The Frost Way Experience stood at the heart of the art scene in Miami bringing through over 1,500 consumers across 3 Days.
+ Frost Way Experience attendees became the voices to amplify the experience through UGC content reaching a wide audience of fans, resulting in 13 Million Impressions across attendees, celebrity, and influencer content.
+ The Fry Guy shoes dropped during Art Basel and sold out within 48 hours of the activation. Consumers also got first dibs on three items from the full capsule resulting sales surpassing the daily goal.
+ PRESS
